Verizon will cut off some remaining unlimited data customers if they don’t tone down by the end of August. If users with suspended accounts don’t sign on for a new plan, they will be terminated. Ars Technica has the story by Jon Brodki and PC World elaborates here.
Heavy users want the gaming (Pokemon) and movie streaming without the vulnerability (like to storms) of over-ground hard wired connections.
But it’s like asking why CNN Go doesn’t stream everything.
Many newer web hosting services offer “unlimited bandwidth” but sill test for “reasonableness” (to stop DDOS, too).
By the way, I still find Verizon has very limited service in West Virginia, although “Extended 1X” works in some places.