Saturday, September 27, 2008
Verzion, AT&T agree not to track users; NAI has more flexible position
Internet users should be aware of the political and “moral” positions taken by the Network Advertising Initiative, or NAI, A particular sentence on its home page summarizes its postion: “What makes Internet advertising effective is the use of technologies that allow advertising networks to make inferences about consumer tastes and provide relevant content.”
delivered by NAI member ad networks. However NAI’s best practices do not include a requirement for “opt-in” style consumer consent.
The concept is important because of a story in the Friday Sept. 26 Washington Post, “AT&T, Verizon To Refrain From Tracking Users Online: Firms pledge to get consent before targeting ads to consumers,” by Peter Whoriskey, Business page D2, link here. Other companies are taking a “wait and see” approach, and maintain they need to see a consistent and quasi-mandatory industry practice on consumer notification or consent