Friday, April 04, 2008
ISPs track surfers to develop targeted ads and improve "bottom lines"
The surfing of over 100,000 home users is being monitored by ISPs under contract with advertising companies, in order to determine whether ads could be targeting not only by the content of the web pages that they appear on, but also by the surfing habits of the visitor.
The news story is by Peter Whoriskey, The Washington Post, Business, p D01, Friday April 4, 2008, “Every click you make: Internet providers quietly test expanded tracking of web use to target advertising,” link here.
It seems as though the subjects are chosen randomly and do not know they are being monitored.
One criticism is that this sound like a telephone company's random eavesdropping on calls in the pre-Internet age. Remember the days of party lines? (I do, on summer trips to Ohio.)
Ad companies would be trying new technologies to increase revenue because of the downturn expected with the Subprime mortgage crisis.