Thursday, June 22, 2006

Another sub-issue is search engine neutrality

I found this paper:
http://www.publicknowledge.org/node/480


It is fairly complicated. But I can summarize here my own experience, from 1997 to now. Generally, newbies do not have a problem getting search engines to rank their materials favorably (without paying) as long as they make the files content rich, and use a lot of proper names or buzzwords that people search for. Static content tends to rank preferably to dynamic content in many cases. It is no longer necessary to use metatags for keywords, as was recommended in textbooks six or seven years ago.

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